Europe's Top Virtual Fitness Apps Q1 2024: A Sensor Tower Data Analysis

In the first quarter of 2024, the virtual fitness landscape in Europe has seen varied performance among its top applications on the unified iOS and Android platforms. Sensor Tower provides a comprehensive look into the downloads, revenue, and active user trends for these leading apps.

Strava: Run, Bike, Hike, a long-standing favorite, showed a fluctuating trend in revenue, peaking at $1M in the final week of March. Downloads started at 166K in the first week of January and experienced a mid-quarter dip before climbing back up to 162K. Weekly active users demonstrated a steady increase from 4.1M to 4.14M.

Fitbit: Health & Fitness observed a more consistent revenue pattern, with figures hovering around the mid-$300K range and a spike to $404K in the last week. Downloads remained stable, ranging from 66K to 36K, and weekly active users saw a slight uptick from 2.2M to 2.16M.

Zwift: Ride and Run witnessed a steady revenue stream, maintaining around the $280K mark and ending the quarter at $258K. Downloads saw a gradual decline from 15K to 4.9K, while active users decreased from 67K to 48K.

komoot - hike, bike & run experienced a notable revenue increase, starting at $350K and soaring to $521K by March's end. Downloads showed a positive trend, climbing from 74K to 139K. The app's weekly active users grew impressively from 2.7M to 3.6M.

Lastly, JustFit: Lazy Workout & Fit showed a gradual improvement in revenue, from $294K to $188K. Downloads began at a robust 229K, then normalized to around 108K. Active users increased from 414K to 408K, indicating steady engagement.

For more detailed insights into these trends and other app performances, Sensor Tower's full reports offer an in-depth analysis of the virtual fitness market.